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Home » News » Glazed and Confused: Krispy Kreme Joins the Meme Party

Glazed and Confused: Krispy Kreme Joins the Meme Party

Retail traders revive the 2021 playbook as Beyond Meat, Krispy Kreme, and GoPro ignite a fresh wave of meme-stock mania.

Editorial Team (ET)October 23, 2025



In a throwback to the wild trading days of 2021, meme stocks have come roaring back, igniting screens and social feeds across the investing world. Beyond Meat (NASDAQ: BYND), Krispy Kreme (NASDAQ: DNUT), and GoPro (NASDAQ: GPRO) have become the latest darlings of retail traders chasing the next big short squeeze, while traditional investors look on with a mix of fascination and fear.

The frenzy kicked off when Beyond Meat shares skyrocketed more than 95 percent Wednesday morning, briefly topping $3.10 before giving back gains. Krispy Kreme jumped over 20 percent, and GoPro surged more than 14 percent as a wave of speculative buying washed through the market. “This is a throwback to 2021 — the hope, dreams, themes, and memes kind of environment that we were navigating in that time frame,” said Matt Stucky, chief equities portfolio manager at Northwestern Mutual Wealth Management.

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