The Fabric of Fortune: How Aritzia’s U.S. Strategy Paid Off
Aritzia’s latest earnings blow past expectations as U.S. shoppers, smart logistics, and a new e-commerce engine turn the Canadian retailer into a global fashion contender.

Aritzia Inc. has delivered a blockbuster quarter, one that cements the Vancouver-based retailer’s evolution from Canadian cult brand to a North American fashion powerhouse. CEO Jennifer Wong told analysts that the company’s second-quarter surge was propelled by remarkable growth in the United States, where a new generation of customers continues to discover and embrace the brand. “We’ve seen outstanding new customer growth in the United States, where our base of loyal clients expands quarter after quarter,” Wong said, exuding confidence in Aritzia’s cross-border momentum.
The results speak volumes. Net income soared to $66.3 million from $18.2 million a year earlier, while revenue jumped nearly one-third to $812.1 million, up from $615.7 million. U.S. sales now account for just under 60 percent of total revenue, reaching $486.1 million—an eye-opening 40 percent increase year-over-year. Aritzia’s U.S. expansion story has quickly become the envy of Canadian retail, transforming what was once a niche fashion label into an international contender.
