Top Stock Picks for August 2024 by Michael Hakes
Exploring Michael Hakes' Strategic Investment Choices in a Volatile Market

In the ever-evolving landscape of global finance, staying ahead of market trends and making informed investment decisions is crucial. Michael Hakes, Senior Portfolio Manager at Murray Wealth, shares his top picks for August 2, 2024. With a focus on U.S. and global stocks, Hakes provides insights into his selections: LVMH Moet Hennessy Louis Vuitton SE, Mastercard, and Prudential Plc.
Market Outlook
Earnings season is in full swing, revealing that 79% of companies have reported a beat on earnings per share (EPS), while 58% have surpassed revenue expectations. This positive trend underscores a mixed message about consumer health. Both discretionary and staple sectors indicate a weakening consumer base, with companies like Nestle, Diageo, McDonald’s, and Starbucks showing signs of cautious spending.
Consumer Behavior Trends
The current economic landscape highlights a cash-strapped and cautious consumer. Companies across various sectors, including Ford, P&G, Kraft Heinz, Domino’s, and Chipotle, have guided down for the second half of the year. Particularly in China, economic pressure continues to weigh heavily on consumer confidence and spending.
Central Bank Rate Cuts
In response to these challenges, central banks are cutting rates to stimulate economic activity. Canada has already implemented two rate cuts, the U.K. has followed suit, and the U.S. Federal Reserve is expected to cut rates in September. These measures are data-dependent, aiming to counteract inflation and support a weakening job market.
Impact of AI on Market Performance
Despite concerns about AI-related stocks reaching their peak, recent strong results from tech giants like <a class="tvreplink" target="_blank" href="https://www.tradingview.com/chart/?symbol=Nasdaq%3AMSFT">Microsoft, Meta, and Qualcomm have alleviated some fears. Hakes’ global growth fund remains invested in AI, anticipating continued robust data center spending through 2030. Year-to-date, the fund has achieved a 20% gain, reflecting the sector's potential.
Top Picks Overview
Michael Hakes’ top picks for this month include LVMH Moet Hennessy Louis Vuitton SE, Mastercard, and Prudential Plc. Each of these companies presents unique investment opportunities based on market conditions, consumer trends, and future growth potential.
LVMH Moet Hennessy Louis Vuitton SE (MC EPA)
LVMH is a global leader in luxury goods, encompassing renowned brands such as Louis Vuitton, Fendi, Tiffany, Sephora, and Bulgari. The company has established a formidable presence in the luxury market, catering to affluent consumers worldwide.
Recently, LVMH's stock has been affected by the global consumer spending slowdown, particularly in China, which is grappling with a real estate crisis. In the U.S., entry-level consumers are also showing signs of spending weakness. Despite these challenges, the stock trades at about 20 times EPS, below its 10-year average of 23 times.
LVMH presents a compelling opportunity for long-term investors. The company’s robust portfolio and market leadership position it well to benefit from rate cuts in the U.S. and Europe. As consumer confidence stabilizes globally, LVMH is poised for recovery and potential growth of 20% over the next 12-18 months.
With central banks cutting rates and global consumer sentiment gradually improving, LVMH's stock is expected to recover. Investors can anticipate a 20% increase in stock value as economic conditions stabilize and consumer spending rebounds.
Mastercard (MA NYSE)
Mastercard is a leading financial services company, driving the transition from cash to card payments globally. The company also focuses on business-to-business (B2B) transactions and offers various value-added services, including analytics.
Mastercard has shown strong performance, recently beating street consensus in its second-quarter earnings report. The company’s revenue growth and EPS have consistently been in the low double-digit and high teens, respectively.
Mastercard's growth is driven by the ongoing shift from cash to card payments, B2B market penetration, and the expansion of value-added services. The company also benefits from increased cross-border travel, further bolstering its revenue streams.
Mastercard is expected to maintain its valuation and achieve a stock price in the mid-$500 range over the next 18-24 months. As a core holding, Mastercard offers long-term growth potential, supported by its strategic initiatives and market trends.
Prudential Plc (PRU LON)
Prudential Plc is a prominent life and health insurance provider with a strong presence in China and Southeast Asia. With a history spanning nearly a century, the company serves over 19 million customers in these fast-growing regions.
Prudential's stock has faced challenges due to the broader market conditions in China and Hong Kong. Despite this, the company’s fundamentals remain strong, with significant growth potential in its core markets.
Prudential stands out for its extensive market presence and potential for growth in life and health insurance penetration. The company’s strong balance sheet and management's strategic initiatives, including stock buybacks, position it well for future success.
As the middle class continues to expand in Prudential’s target markets, the demand for insurance products is expected to rise. The company's strategic initiatives and market potential could drive significant stock value appreciation in the coming years.
Conclusion
Michael Hakes’ top picks for August 2, 2024, reflect a strategic approach to navigating the current market landscape. LVMH Moet Hennessy Louis Vuitton SE, Mastercard, and Prudential Plc offer diverse investment opportunities, each poised for growth despite economic challenges. As central banks implement rate cuts and consumer confidence stabilizes, these stocks present compelling options for long-term investors.
