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Home » News » Aires Tech and WWE® Announce Strategic Multi-Year Global Marketing Collaboration

Aires Tech and WWE® Announce Strategic Multi-Year Global Marketing Collaboration

Innovative Collaboration Aims to Enhance Performance and Educate on EMF Protection

Editorial Team (ET)June 30, 2025



In a groundbreaking move, WWE® and Aires Tech have announced a multi-year global marketing partnership aimed at enhancing the personal performance regimens of WWE Superstars and educating fans worldwide on the potential long-term health effects of electromagnetic frequency (EMF) sources. This collaboration comes as WWE gears up for this year's SummerSlam, an event set to break records in sponsorship revenue and engagement.

Aires Tech, a pioneer in performance and wellness innovation, is dedicated to protecting against the harmful effects of electromagnetic radiation (EMR). Their cutting-edge technology, developed through rigorous scientific research, offers significant benefits for both athletes and everyday consumers.

The partnership between WWE and Aires Tech was officially announced on June 11, 2024, and will run through the end of 2025. This collaboration will debut prominently at WWE SummerSlam, scheduled for August 3, 2024, at Cleveland Browns Stadium. The agreement underscores Aires Tech’s commitment to enhancing performance and wellness.

SummerSlam 2024: Record-Breaking Sponsorships

This year's SummerSlam, held at the Cleveland Browns Stadium, promises not only thrilling matches but also unprecedented sponsorship deals. The event will feature 12 sponsors and six match sponsorships, setting new records for non-WrestleMania premium live events. Sponsorship revenue has surged over 60% compared to last year, reaching new heights for WWE.

Last year’s SummerSlam at Ford Field in Detroit brought in $7 million in sponsorship revenue, a 23% increase from 2022. This year, fans will see Cody Rhodes face off against Solo Sikoa in one of the highlighted matches. Sponsors such as Slim Jim, Wingstop, C4, Manscaped, Wheatley, Mike's Hard Lemonade, Riot Games, Verizon Straight Talk, and Prime will have significant presence during the event.

Aires Tech’s Role and Contributions

Aires Tech’s role in this partnership involves extensive integration into WWE properties. This includes promotions on WWE NOW, WWE’s essential news roundup, and segments on "Celtic Warrior Workouts" hosted by WWE Superstar Sheamus on his YouTube channel. These initiatives aim to raise awareness about EMF protection and its benefits.

Impact on WWE Superstars, Global Reach and Fan Engagement

WWE Superstars stand to gain significantly from this partnership. Aires Tech’s innovative technology will support their physical performance, maintenance, and recovery. Testimonials from WWE athletes highlight the positive impact of EMF protection on their health and performance.

WWE’s global audience, spanning over 180 countries and 1 billion television households, provides an unparalleled platform for this partnership. Fans can engage with Aires Tech’s products and educational content through WWE’s extensive network of platforms, ensuring widespread awareness and adoption.

Aires Tech has a history of successful collaborations, including a notable partnership with UFC. Facilitated by WME Sports, this collaboration has significantly boosted Aires Tech’s brand strategy in the sports and entertainment sectors.

Statements from Executives

Grant Norris-Jones, Executive Vice President & Head of Global Partnerships for TKO, expressed excitement about expanding TKO’s partnership with Aires Tech to include WWE. Similarly, Josh Bruni, CEO of Aires Tech, emphasized the importance of protecting athletes from EMF’s negative effects while enhancing their performance.

Aires Tech is committed to health and wellness, particularly in protecting against the invisible dangers of EMFs. As digital connectivity becomes increasingly integral to our lives, the importance of EMF protection cannot be overstated.

Partnership with Canada Basketball

Aires Tech’s collaboration with Canada Basketball further underscores their dedication to athlete health. This partnership connects Aires Tech with peak performance and health in the minds of consumers, reinforcing their brand’s credibility.

The #AiresAthletes campaign showcases Aires Tech’s alignment with top athletes. Key partners include RJ Barrett of the Toronto Raptors, NHL All-Star John Tavares, UFC’s Maycee Barber, and NFL Legend Tiki Barber. These athletes promote Aires Tech’s EMF protection products to a global audience.

Innovative Technology

At the heart of Aires Tech’s product line is a proprietary silicon-based resonator that mitigates the harmful effects of EMR. The Lifetune products are designed to protect against radiation from everyday electronic devices, including the increasingly powerful 5G networks.

WWE’s Role in the Partnership

WWE will play a crucial role in promoting Aires Tech’s products. By integrating EMF protection into their health initiatives, WWE reinforces its commitment to the safety and well-being of its athletes. The partnership between WWE and Aires Tech opens doors for expanded collaborations. With growing awareness and adoption of EMF protection, Aires Tech is poised for significant market growth and impact.

Conclusion

The collaboration between WWE and Aires Tech marks a significant step forward in athlete health and performance. By leveraging WWE’s global reach, Aires Tech aims to educate and protect millions from the potential dangers of EMFs, fostering a safer and healthier environment for all.

American Aires





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