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    Home » News » UFC and Aires Tech Join Forces in Multi-Year Global Marketing Partnership

    UFC and Aires Tech Join Forces in Multi-Year Global Marketing Partnership

    Enhancing Athlete Wellness and Expanding Global Reach through Innovative Technology

    Editorial Team (ET)May 9, 2025



    UFC®, the premier mixed martial arts organization, and American Aires Inc. (CSE: WIFI) (OTCQB: AAIRF), a leader in cutting-edge technology designed to protect against electromagnetic radiation, have unveiled a groundbreaking global marketing partnership. This multi-year agreement promises to bring Aires Tech's innovative solutions to the forefront of UFC's largest events, providing significant visibility to over 700 million fans in 170 countries and nearly a billion households.

    A Dynamic Partnership

    The partnership between UFC and Aires Tech is set to be a game-changer. As an Official Partner of UFC, Aires Tech will feature prominently in the broadcasts of all UFC monthly Pay Per View events. These events, recognized as the premier spectacles in mixed martial arts, will offer Aires Tech unprecedented exposure to a dedicated and expansive audience.

    Innovative Marketing and Promotional Activities

    Aires Tech's branding will be prominently displayed during UFC's Pay Per View broadcasts, ensuring extensive visibility to a fanbase that values peak performance and personal well-being. Additionally, Aires Tech will be integrated into the UFC Live Weigh-In Show. This show, shot on location during the Official Weigh-Ins of Pay Per View events and live-streamed on YouTube to over 18 million followers, will feature a custom segment titled "Defensive Strategies." In this segment, hosts will analyze the defensive tactics employed by UFC athletes, highlighting Aires Tech's role in promoting athlete wellness.

    Expanding Global Reach

    This strategic partnership will significantly expand Aires Tech's presence in key markets, including the United States, Canada, the UK, Germany, and Australia. With UFC's growing global viewership, this collaboration will help Aires Tech reach new international audiences, amplifying their global reach and impact.

    The partnership will be activated for the first time at UFC® 302: MAKHACHEV vs. POIRIER, taking place on June 1 at Prudential Center in Newark, New Jersey. This event features a stellar card headlined by UFC lightweight champion Islam Makhachev defending his title against No. 4 ranked contender Dustin Poirier. The co-main event will see No. 1 middleweight contender Sean Strickland face off with No. 7 ranked Paulo Costa in a thrilling five-round bout.

    Comments from Key Figures

    Grant Norris-Jones, Head of Global Partnerships at TKO, expressed excitement about the partnership: "We're thrilled to welcome Aires Tech as an official UFC partner. Aires aligns well with our brand in several respects, including their focus on innovation and being a first mover in their industry. Their emphasis on technology to promote health and wellness is a message we're proud to support and share with our athletes and fans around the world."

    Josh Bruni, CEO of American Aires Inc., shared his enthusiasm: "I am delighted to announce this transformative partnership with UFC, an organization renowned for its innovative approach and commitment to excellence in sports entertainment. UFC's vision of pushing boundaries and achieving peak performance aligns perfectly with Aires' mission to offer cutting-edge EMF neutralizing and Bio-Frequency Modulation technology that both protects and enhances health and wellness. Partnering with UFC allows us to align with a global entity that shares our dedication to excellence and innovation."

    Commitment to Athlete Wellness

    Aires Tech is committed to supporting world-class athletes in safeguarding themselves from excessive electromagnetic radiation. Earlier this year, Aires Tech partnered with UFC Women's Flyweight Maycee "The Future" Barber, who has shared her positive experiences with Aires Tech products. According to Barber, these products have not only improved her physical well-being but also positively affected her mood.

    Future Prospects

    This partnership marks a significant step in Aires Tech's journey to becoming a global leader in EMF protection and health optimization. The collaboration with UFC is expected to yield long-term benefits, including increased brand awareness, expanded market reach, and a stronger connection with health-conscious consumers.

    Conclusion

    The multi-year global marketing partnership between UFC and Aires Tech is a significant development in the intersection of technology, health, and sports entertainment. By leveraging UFC's extensive reach and Aires Tech's innovative solutions, this collaboration is poised to make a lasting impact on both organizations and their respective audiences.






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