Twitter to start stronger cooperation with Alphabet
The Social Media giant will shift its hosting to Google Cloud Services.

The cloud division of Alphabet Inc. (NASDAQ :GEL) 's Google signed a multi-year deal with Twitter Inc. (NYSE: TWTR) on Thursday. Under the terms of the deal with Alphabet, Twitter will move its services such as computing, machine learning, and offline analytics to Google's data cloud. The deal enables Twitter to provide an enhanced experience for people every day by analyzing data faster on the cloud. The teams at Twitter understand what kind of data users prefer by analyzing their tweets and retweets. The processing of user tweet information on its platform comprises several petabytes of data. As part of the collaboration with Google, Twitter will use machine learning tools, Cloud Big Table, Data Flow and BigQuery to enable data-driven decisions to be made quickly. The microblogging platform will also use these tools for product innovations. BigQuery's Structured Query Language (SQL) can now be used to query the large and custom compute jobs that data scientists and engineers create. It makes it easier for both non-technical and technical teams to understand the data quickly and speeds up the time to insight. Parag Agrawal, CTO of Twitter, said the initial alliance with Google Cloud helped the company improve the productivity of its engineering teams. The social media platform relies on this relationship with Google's technologies and deserves to learn more from this data and to provide users with relevant content quickly. Google Cloud CEO Thomas Kurian said that Google Cloud enables customers to manage their data, let's say from AI to analytics to data. It's been critical to its growth for several years. The company is excited to expand its relationship with Twitter for future innovations and bring the best experience to the users of the social media platform. Google's parent company, Alphabet, has discontinued its project that aims to provide internet access to the population in remote areas with the help of floating balloons. Alphabet started the project called Loon in 2013 to provide access to the internet around the world.





