Google is allowing Users for more Privacy
The change of mood for the Tech giant will include Android anti-tracking software.

Google (NASDAQ: GOOGLE) is in the process of rolling out its version of Apple Inc.'s (NASDAQ: AAPL) app tracking transparency feature, which will allow users to decide whether apps can track their activity as reported by those familiar with the topic . This is a sign that the tech sector may be slowly digging into user privacy. The company plans to develop an anti-tracking feature for Android that will allow users to decide if they want apps to track their activity for targeted advertising. However, Google has not confirmed whether it is actually developing an anti-tracking feature for Android. However, a company spokesperson said the company is considering ways to increase privacy while promoting a healthy advertising ecosystem. Internally, Google has been discussing ways to limit data collection and cross-app tracking on Android. However, the path the search engine is considering will be less strict than Apple's app tracking transparency feature, according to sources seeking anonymity. The tech giant aims to balance the growing privacy demands of consumers with the financial needs of advertisers and developers. The company has sought input from stakeholders and is also developing a new web browsing privacy standard called Privacy Sandbox. With over $ 100 billion in annual digital advertising revenue, Alphabet Inc. has a keen interest in helping partners generate revenue through targeted advertising for Android users and measure ad campaign performance. Apple was the first to announce changes in the tracking of user activities on iOS and iPad with the introduction of the app tracking transparency function. The feature allows users to choose not to be tracked by advertisers and app developers won't do anything as IDFA will be turned off. The iPhone maker plans to control developers through audits and other methods to enforce the feature, which includes the possible suspension or banning of some apps from the App Store for those who don't abide by them.
