From Spin to Win: Peloton’s Back, Spotify’s Up Next
Peloton regains Wall Street’s favor while Spotify braces for a critical earnings report amid shifting economic tides.
Editorial Team (ET)August 16, 2025
Peloton is pedaling back into investors’ good graces. After years of turbulence, Truist analysts have upgraded Peloton (PTON) shares to a Buy rating, igniting fresh optimism about the company’s prospects. The timing couldn't be more critical, with Peloton’s stock battered, bruised, and trading around a mere $6.50 a share — a stark contrast to its pandemic-fueled glory days. Yet, according to Truist, the tide might finally be turning.
Three years ago, Truist had downgraded Peloton, leaving it stranded in a brutal cycle of declining share prices and dwindling consumer confidence. Now, with new leadership at the helm and a sharpened financial strategy, the company seems poised for a turnaround. New CEO appointments, sweeping cost reductions, multiple rounds of layoffs, and a lighter debt load have cleared a lot of the mess that had entangled Peloton’s path forward. Truist believes these moves have significantly de-risked the company, setting it up for a gradual recovery and predicting a rise to $11 per share — an enticing upside of roughly 60% to 70%.
Still, the shadow of Peloton’s pandemic heyday looms large. It’s hard to imagine a return to those meteoric highs when locked-down households treated Peloton bikes like golden tickets to fitness and sanity. However, Truist suggests the future might not need to mirror the past for Peloton to be a worthwhile investment. Strategic catalysts, like raising subscription prices, introducing activation fees for used equipment, and potentially partnering with brands like Lululemon, Fitbit, or Amazon, offer new avenues for growth that don't rely on a once-in-a-century event like COVID-19.
Meanwhile, all eyes are shifting to Spotify (SPOT), which is gearing up to report its first-quarter earnings on Tuesday, April 29. Wall Street isn't just looking at subscriber numbers anymore — it’s the advertising revenue that’s taking center stage. With Spotify’s ad business making up about 12% of its total revenue, any signs of weakness could set off alarms. In an economy where recessionary fears still rattle investors, advertising budgets are often the first casualties, and Spotify isn't immune.
Analysts expect Spotify to announce a net addition of about 2 million premium subscribers and 3 million monthly active users, continuing its steady climb. However, the more interesting subplot will be margins. Spotify has shown stellar margin improvements in recent quarters, but new investments — like a push into video podcasting and expanded music catalogs — could cause a temporary squeeze. Investors will want to see if those investments pay off without derailing the margin story that’s helped boost SPOT shares recently.
It’s a delicate balancing act for Spotify. On one hand, its service remains sticky — consumers might grumble about price hikes, but most aren’t rushing to cancel their subscriptions. Spotify recently implemented price increases and could theoretically push them higher still. For many users, a few extra dollars isn't enough to break their loyalty. Yet, there’s an undeniable tension: if broader economic pressures intensify, even relatively small discretionary expenses like streaming subscriptions could come under fire.
CEO Daniel Ek has historically been cautious about price hikes, preferring to listen carefully to consumer sentiment. That prudence might prove essential now, with consumer surveys flashing warning signs and economic confidence running thin. Investors will want to hear not just about Spotify’s past quarter, but about its game plan for navigating the uncertain waters ahead.
Ultimately, this moment captures the broader transition phase for tech-adjacent companies like Peloton and Spotify. Both firms are trying to mature past their early growth stories — Peloton by transforming from a pandemic darling into a sustainable fitness brand, and Spotify by evolving from a music streaming app into a diversified digital media powerhouse. The question isn’t just how they’ve performed last quarter, but whether they have the strategy, resilience, and leadership to thrive in a landscape that’s far more demanding than the boom times they once enjoyed.
Investors should buckle up. Tuesday’s earnings from Spotify, paired with the bullish call on Peloton, could set a powerful tone for how the market values resilience, reinvention, and realistic growth in today’s complex environment. The days of easy wins are over, but for those companies that can adapt, the path forward could still be paved with opportunity.
Conclusion
Peloton’s upgrade to Buy signals a new era of cautious optimism for the fitness company battered by post-pandemic headwinds. Meanwhile, Spotify’s upcoming Q1 earnings could offer a crucial glimpse into how streaming platforms are weathering economic turbulence, balancing growth with profitability. Both companies are at inflection points, forced to evolve or risk stagnation. Investors looking for opportunities in today’s volatile market should watch closely — because the story of who adapts best is still being written.
