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Facebook adds shopping feature to Whatsapp

Sellers can now offer services straight through the app.

•• 1 Min
Facebook adds shopping feature to Whatsapp

Facebook, Inc (Nasdaq: FB) CEO Mark Zuckerberg has hinted at bringing shopping to the WhatsApp platform. He says the ongoing plans are aimed at improving the delivery of services and making life better. The new shift is favoring sellers and product consumers, and Facebook finds it impressive that it is getting to a point where it is possible to spend money on its elaborate platform. He mentions Instagram and WhatsApp and then goes into the four upcoming functions. It is a new dawn for Facebook users as they approach a new age of technological advances that they are showcasing with Shop Ads, Shops on WhatsApp, and Market Place. Facebook users look to a great future where they can enjoy simple and flawless shopping experiences. The new design enables users to connect with companies through chats before they finally buy certain products. The shops on the marketplace have their own rules of what the sellers have to do that must be followed for business to run smoothly. Sellers are expected to focus on setting up online stores on the company's platform. The good thing about following this policy is that it allows sellers to increase their presence on multiple platforms like WhatsApp, Instagram, and Facebook. Instagram Visual Search will play the unique role of helping platform users find products more efficiently. It's a shopping experience where users look at images and choose what to buy. Shop ads are about personalization and about directing users to what they're looking for in a shop's curated collection. Facebook has announced information about the reach of the service and stated that the shops in the Market Place will only be accessible in the US for the time being. Facebook confirms that the function will later be expanded to other countries.

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