Curaleaf announces collaboration with Jim Belushi

Curaleaf Holdings announced today that their Select brand is partnering with Belushi's Farm to launch a vape penholder exclusively available in Oregon. Select, America's # 1 cannabis oil brand, will launch the limited edition product with the famous Captain Jack's strain, grown exclusively on Belushi's Farm and featured in the new reality series GROWING BELUSHI on The Discovery Channel . The Captain Jack's x Select strain will premiere at Curaleaf's Portland Dispensary and will also be available in select dispensaries across Oregon. Jack Murtha, known as "Captain Jack", is a cannabis growing pioneer who spent more than 40 years perfecting the strain of the same name. It is based on Gulzar Afghanica, whom he first met in 1971 during a hot summer in the valley of the Kush Mountains in Afghanistan. Captain Jack learned about the Afghan way of cultivating the plant and was given seeds by the village elders. Since then he has been growing the pure landrace variety from seed to flowering. "After working on perfecting his strain, which has roots in Afghanistan's 4,000-year-old traditions, Captain Jack is working with Belushi's Farm and Select to turn this legendary strain into oil," said Jim Belushi. "This strain has never been refined or compromised in a laboratory, so it goes perfectly with the incomparable quality of Select. And I can say that it probably inspired many historical comedy sketches in the mid to late 1970s, thanks to its long and storied history in the halls and offices of 30 Rock we call Captain Jack's tribe 'The Smell of the SNL' ". The Captain Jack's x Select ballpoint pen will be available in limited quantities, which is now available at the Curaleaf Pharmacy in Portland. As the only Captain Jack product on the market, this partnership is the only way for consumers to experience the high quality oil they have come to expect from Select with the creative power of the Captain Jack's strain. "Our goal with Select is to put the consumer first and give them the best possible experience with full taste and a soft feel - without compromising high quality control standards and superior testing standards," said Joe Bayern, President of Curaleaf. "Jim takes the same high quality approach on his farm, which makes this partnership a perfect match, and with the creativity and legacy behind the Captain Jack's strain, we are able to offer a product that we know Oregonians are will love it ". The launch of the Captain Jack's x Select Vape Pen follows the Discovery Channel's new TV show GROWING BELUSHI by Belushi, which gives viewers a behind-the-scenes look at Belushi's Farm in Oregon. This month Belushi released a limited edition Blues Brothers x Grassroots flower in the Bubba Diagonal strain, which is exclusively available in Chicago. In July 2020, Curaleaf completed the acquisition of Grassroots, giving the company the opportunity to continue developing innovative products and serving communities across the United States. In response to the ongoing forest fires that ravaged southern Oregon and displaced more than 42,000 residents, Curaleaf Oregon, Select, Jim Belushi, and Belushi's Farm partnered with a coalition of local cannabis companies to create the Jackson County Fire Relief Fund. Together, the coalition has pledged to raise $ 420,000 for the United Way of Jackson County, the money that will aid the recovery of those affected in Jackson County, home of many of Oregon's leading cannabis and hemp companies. The Select brand was founded in Portland, Oregon, and in February 2020 the brand was acquired by leading multi-state operator Curaleaf. The company continues to introduce new products for the Oregon community, most recently with the introduction of Select Elite Live, a high quality, high potency oil that offers a variety of strain-specific flavors and effects. Select products are available from Curaleaf Portland and at national dispensaries. To find a dispenser near you that carries Select products, go to www.selectbetter.com and click "Find Us" for an interactive map of locations.