Bumble Swipes Left on 30% of its workforce, Right on a Stock Rally
Bumble’s Bold Cost-Cutting Move Ignites Investor Optimism Amid a Competitive Dating App Market

Talk about a dramatic breakup: Bumble Inc. (NASDAQ: BMBL) just parted ways with 30% of its workforce, and Wall Street is acting like it’s found true love. On June 25, 2025, the dating app titan’s stock soared nearly 24% in early trading after announcing the layoffs, a move that’s got investors swiping right on its bold turnaround plan. With roughly 240 roles ghosted, Bumble’s projecting $40 million in annual savings, proving that sometimes, a split can spark a serious rally. But can this Austin-based matchmaker keep the market’s heart fluttering?
The announcement, tucked into a regulatory filing, lands as Bumble navigates a rocky romance with profitability in the cutthroat world of online dating. Despite a global user base and apps like Bumble and Badoo, the company’s been stuck in the friend zone with losses, reporting a net loss in 2024 and a stock that’s swung from $3.55 to $10.66 over the past year. Today’s news, though, screams “new beginnings”, shares opened at $6.03, up from a $5.21 close, and hit a high of $6.63, a 27% jump, before settling around $6.25 by mid-morning, a solid 20% gain.
