The Art of the Crypto Deal: Trump Media’s ETF Play with Crypto.com

Trump Media joins forces with Crypto.com to launch digital asset ETFs, signaling a major shift in U.S. crypto regulation and investment strategy.

Editorial Team (ET)May 8, 2025

Trump Media & Technology Group Corp. (TMTG) is making a major push into the digital investment space by teaming up with Singapore-based Crypto.com. The partnership will introduce a series of exchange-traded funds (ETFs) tied to digital assets and other U.S.-focused investments under the "Made-in-America" banner. Despite Crypto.com's past legal entanglements with U.S. regulators, this collaboration signals a significant shift in the political and financial landscape, particularly as the Trump administration eases restrictions on the digital-asset industry.

Crypto.com’s Role in the Trump Media Initiative

Crypto.com, which has faced scrutiny from U.S. authorities, will provide the technology and digital currencies powering these ETFs. These investment products will be available in the United States, Europe, and Asia, pending regulatory approval. The move aligns with Crypto.com’s ambitions to expand its footprint in the U.S. financial sector. Trump Media’s decision to work with a foreign company for its "Made-in-America" investment products raises eyebrows, but the involvement of Foris Capital, a New Hampshire-based platform acquired by Crypto.com, helps justify the branding.

Trump’s Crypto-Friendly Shift

The partnership underscores a broader shift in regulatory attitudes under President Donald Trump. Within his first 100 days back in office, the Securities and Exchange Commission (SEC) has backed away from several high-profile legal battles against major crypto firms, including Coinbase and Binance. Crypto.com, which had previously been in the SEC’s crosshairs for allegedly operating an unregistered securities exchange, saw its fortunes change after Trump’s election victory. In December, the company dropped its lawsuit against the SEC, signaling a new chapter of cooperation.

Truth Social’s Expansion into Digital Finance

TMTG, the parent company of Trump’s social media platform, Truth Social, is venturing beyond media and into financial services. The company’s planned ETFs will be issued under the brand Truth.Fi, marking its entry into the lucrative world of digital-asset investments. Notably, one of the key cryptocurrencies included in these ETFs is Cronos, a digital token affiliated with Crypto.com. The addition of Cronos, which was not mentioned in earlier announcements, suggests a deepening financial relationship between Trump Media and Crypto.com.

High-Stakes Politics and the Future of Crypto Regulation

The partnership between Trump Media and Crypto.com is more than just a business deal—it is a politically charged statement about the future of cryptocurrency regulation in the United States. Crypto.com CEO Kris Marszalek has already met with Trump at Mar-a-Lago to discuss regulatory policies and potential political appointments that could shape the industry. With Trump’s administration leaning toward a more crypto-friendly stance, this collaboration sets the stage for a new era of digital-asset investments with fewer regulatory hurdles.

A $2.4 Billion Stake in the Game

Donald Trump remains the largest shareholder in Trump Media, with his $2.4 billion stake held in a trust controlled by his son, Donald Trump Jr. His personal financial interest in the success of these ETFs adds another layer of complexity to the venture. While Trump has historically had a skeptical stance on cryptocurrencies, his administration’s recent actions suggest a change of heart. By aligning with Crypto.com, Trump Media is positioning itself at the intersection of politics, technology, and finance.

The Road Ahead

The success of these ETFs will depend on regulatory approval and market reception. With Trump’s administration pushing for clearer crypto regulations, there is potential for these investment products to gain significant traction. However, the partnership also raises questions about the long-term implications of foreign crypto firms playing a pivotal role in U.S. financial markets. Whether this move will redefine the digital asset industry or become another controversial chapter in Trump’s financial ventures remains to be seen.

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