Netflix is finally launching an update for its search feature
The introduction could mean the end for hour-long search sessions.
In 2018, <a class="tvreplink" target="_blank" href="https://www.tradingview.com/chart/?symbol=Nasdaq%3ANFLX">Netflix Inc. (NASDAQ: NFLX) borrowed the idea of short-form video "stories" from social media platforms Instagram and Snapchat for preview functionality. The company is now introducing a full-screen vertical video feed inspired by TikTok. Netflix is introducing a new feature called Fast Laughs, a new feed of short-form comedy videos from its catalog. The feature provides users with a 15 to 45 second feed of comedy clips from Netflix movies, comedy specials, and shows. Once you've watched a snippet, you can bookmark the full length movie or show it off for later. The feed contains video clips from original Netflix content and licensed programs. The company says clips from its "Netflix is a joke" social channel, which broadcasts lengthy videos, clips and social content on Facebook, Instagram, Twitter and YouTube, are also part of the feed. Fast Laughs is similar to TikTok in that you scroll through vertical videos that are offered in full screen mode and have the appropriate buttons on the right. However, it is not an attempt to be a place to waste time while being entertained. The goal of the Fast Laughs feed is to help Netflix users discover new movies and shows to watch. Instead of commenting on and liking content like on social media, the act encourages users to add movies and shows to their watchlist to watch later. Above all, the feature performs almost the same function as the "Previews" function, which helps in discovering new programs by watching trailers and clips from newly published and popular programs. Netflix noted in a statement that they want to improve the user experience on their platform. The company said that most users love comedy, so this is a great way to help them discover new shows and appreciate classic scenes. Netflix is breaking new ground that will give users access to full-length TV shows and movies. Vertical short-form videos are becoming increasingly popular, and platforms like TikTok are already using their power.