Meme Street, Not Wall Street: Krispy Kreme and Friends Ride the Hype
Retail traders ignite a wild rally in Krispy Kreme, GoPro, and Beyond Meat, echoing the meme stock mania of 2021 with fresh underdog momentum.

The meme stock machine is back in motion, and this time it's bringing some surprising names along for the ride. Investors on the hunt for underdogs and comeback stories have turned their attention to Krispy Kreme, GoPro, and Beyond Meat. These companies, far from the tech titans or AI giants dominating headlines, are staging eye-popping rallies that scream speculative fervor more than solid fundamentals. But for a certain corner of the retail investing world, that’s exactly the point.
Krispy Kreme, once a Wall Street darling for its sugary appeal and fast-food expansion dreams, has been in a years-long decline. The company pulled its financial forecast for the year after uncertainty loomed over its partnership with McDonald's. And yet, in just two days, the stock exploded nearly 60 percent. That’s not a recovery based on revamped operations or a killer new product. It’s a sugar rush driven by sheer momentum and internet chatter, the lifeblood of every meme rally since GameStop set the precedent in 2021.
Then there’s GoPro, a brand synonymous with action cameras and once hailed as the future of content creation. After years of bleeding market share to smartphones and struggling to carve out a profitable niche, GoPro is suddenly flying high again. The stock jumped a staggering 60 percent on Wednesday alone, following a 41 percent leap the day before. There’s no miracle turnaround to point to. Revenue has been in decline, and 2025 projections suggest just a slim profit, if that. But in meme land, reality is optional and optimism is contagious.
