From RDDT to ROI: Reddit’s AI Gamble Pays Off
Reddit’s stock rallies as it unveils “Community Intelligence,” a powerful new AI tool to transform user comments into ad campaign gold.

Reddit just reignited investor enthusiasm, and it did so with AI. On June 17, 2025, Reddit stock (RDDT) climbed 8% in late morning trading, building on a 6.8% gain the day before. The catalyst? A sleek, headline-grabbing debut of new AI advertising technology at the Cannes Lions festival.
Dubbed “Reddit Community Intelligence,” the new tool enables marketers to harness the raw, unfiltered power of Reddit’s vibrant forums. It scans Reddit posts to surface emerging trends, then allows brands to integrate actual Reddit user comments into their ads. It’s a blend of crowdsourced authenticity and AI precision—and Wall Street liked what it saw.
This momentum isn’t coming out of nowhere. Reddit has long been a cultural force online, but monetizing that engagement has always been a tougher nut to crack. The company’s move into AI-powered marketing signals a more sophisticated, and scalable, business model that could appeal to brands tired of cookie-cutter digital ad platforms.
Reddit’s leap into the AI spotlight couldn’t have come at a more strategic time. According to data from Semrush, Reddit is now the second-most-cited website in Google’s AI overviews, trailing only Wikipedia. That position is no accident. Reddit inked a $60 million licensing deal with Google earlier this year, granting the search giant access to Reddit’s treasure trove of user-generated content for training its AI models. The result? Reddit content is now deeply embedded in the way Google’s AI perceives the internet.
