Fintech Meets Bullion: Wealthsimple Launches Real Gold Trading in Canada

Wealthsimple’s new feature gives Canadians 24/7 access to real gold trading, bridging fintech innovation with timeless value.

Editorial Team (ET)October 23, 2025

In the shimmering world of digital finance, where apps are the new banks and portfolios fit in the palm of a hand, Wealthsimple has just taken a bold leap into the oldest asset class known to humankind — gold. The Toronto-based fintech, now managing a staggering $100 billion in total assets under administration, announced a groundbreaking new feature that lets clients buy, sell, and even redeem physical gold coins directly through its trading platform.

For the first time, Wealthsimple clients can trade real, physical gold in Canadian dollars twenty-four hours a day, seven days a week, starting with as little as one dollar. “We’re going to be the only Canadian brokerage to allow clients to buy real gold 24/7 in Canadian dollars, and they can start for as little as one dollar,” said Paul Teshima, Wealthsimple’s Chief Commercial Officer, in an interview with Yahoo Finance Canada. The company is waiving its one percent trading fee during the early rollout, until total gold trades on the platform reach $50 million.

This isn’t just another app gimmick. While rival brokers like Questrade already offer access to gold, Wealthsimple’s edge lies in the details: real-time pricing, fractional ownership, and the ability to redeem holdings as physical coins minted by the Royal Canadian Mint. It’s a digital-age bridge to an ancient store of value.

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