Bitcoin Inches Closer to Record as Institutional Demand Surges
Institutional inflows, ETF demand, and shifting gold sentiment drive Bitcoin and Ether toward fresh record highs.

Bitcoin is closing in on its all-time high, with institutional investors and corporate treasuries fueling a fresh wave of momentum in the cryptocurrency market. The world’s largest digital asset climbed as much as 3.3 percent to surpass $122,000, putting it within reach of the $123,205 record set in mid-July. Ether, the second-largest cryptocurrency, surged above $4,300 over the weekend, marking its strongest performance since December 2021.
The rally is being driven by a confluence of factors. Large-scale buyers, including digital-asset treasury companies, have built up a combined Bitcoin stockpile worth $113 billion according to Coingecko. Similar vehicles for Ether have accumulated $13 billion, underscoring the growing appetite for crypto exposure among listed companies. This institutional presence is no longer a fringe phenomenon, but a significant force shaping price action.
Crypto analysts point to shifting macroeconomic conditions as another driver. Rachael Lucas of BTC Markets notes that new US tariffs on imported gold bars have complicated the appeal of the traditional safe-haven metal. Gold’s supply constraints and policy risks are pushing investors toward Bitcoin, which offers a borderless, tariff-free store of value. The digital asset is increasingly seen as a strategic hedge against political and economic disruptions, particularly in a market searching for alternatives to traditional commodities.
