Will Ben Minicucci’s Strategy Lift Alaska Airlines Above the Storm?

Alaska Airlines’ Ben Minicucci remains optimistic about profitability in 2025, doubling down on premium travel and transatlantic expansion despite turbulent pricing.

Editorial Team (ET)June 13, 2026

Alaska Airlines is keeping its eyes on the prize—even as turbulence hits the skies of airline pricing. Ben Minicucci, the airline’s CEO, remains optimistic about the company’s financial trajectory despite a battered pricing environment and a shaky macroeconomic backdrop. Speaking on the sidelines of the IATA airline summit in New Delhi, Minicucci acknowledged that while Alaska’s pricing power hasn’t fully recovered, he still expects the company to post a full-year profit in 2025.

For an industry still reeling from a cocktail of geopolitical tensions, inflationary pressures, and lingering post-pandemic volatility, that’s no small feat. Most U.S. airlines, including Alaska, scrapped their full-year forecasts earlier this year as President Donald Trump’s aggressive trade stance introduced a new layer of uncertainty. The air travel sector, already bruised by the pandemic, suddenly found itself navigating the unknowns of a potential trade war. But Minicucci says Alaska’s current quarter earnings are progressing as expected, with adjusted profits forecasted between $1.15 and $1.65 per share.

Still, the picture isn’t perfect. According to Minicucci, planes are full, but not at the yields the airline would prefer. Government data supports that sentiment, showing that U.S. airfares in April fell at the fastest pace in over a year. The biggest drop in demand is coming from budget-conscious travelers. However, there’s a silver lining—premium travel is holding strong, and Alaska Airlines plans to capitalize on that.

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