The New Brew on the Block: Luckin Coffee Enters the U.S.

China’s Luckin Coffee takes aim at the U.S. market with a tech-savvy, mobile-first strategy and bold pricing that could challenge Starbucks’ dominance on home turf.

Editorial Team (ET)July 1, 2025

Luckin Coffee just fired a warning shot across the bow of America’s coffee industry. The Beijing-born chain that dethroned Starbucks in China has officially arrived in the United States, opening its first two locations in New York City. And if the brand’s track record in Asia is any indication, American coffee culture is about to get a serious jolt.

At first glance, this might seem like just another international brand testing the waters. But this move is anything but casual. Luckin’s rapid domination of China’s coffee market was no fluke. Its stripped-down, tech-forward model upended Starbucks’ dominance in just two years. Now it’s bringing that same disruption to the streets of Manhattan. The locations in Greenwich Village and NoMad have already kicked off with aggressive discounts and giveaways, a clear sign that Luckin isn’t here to blend in. It’s here to compete.

What sets Luckin apart is its lean and ruthless efficiency. The company doesn’t operate cozy sit-down cafes with baristas calling out your name. Instead, it thrives on minimalism. Most Luckin stores are compact, cashless pickup hubs that thrive on mobile orders. There’s no waiting in line to chat about your oat milk preferences. You scan, you order, you grab and go. It’s tailor-made for young professionals and students who want their caffeine fast and cheap.

And cheap it is. In China, Luckin undercuts Starbucks on price by an average of 30 percent. Its drinks appeal to the TikTok generation with vibrant colors, fruity infusions and eye-catching cold foams. Think pineapple-raspberry iced coffee and coconut milk refreshers instead of traditional espresso shots. With that formula, Luckin now operates over 22,000 locations in China alone. For comparison, Starbucks has fewer than 7,000 stores in that same market.

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