Strategy Makes Another Billion-Dollar Bitcoin Play

Michael Saylor doubles down with a billion-dollar bitcoin buy as Strategy Inc. continues its audacious crypto crusade.

Editorial Team (ET)July 3, 2025

Michael Saylor is back in the headlines—and, predictably, back at the Bitcoin ATM. Strategy Inc. (Nasdaq: MSTR), the software firm turned crypto juggernaut, just announced another eye-watering buy: $1.05 billion worth of bitcoin. That’s 10,100 new coins scooped up between June 9 and June 15, a fresh addition to what’s already the largest corporate stash of bitcoin in existence.

This latest move pushes Strategy’s holdings to more than 592,000 bitcoins, purchased at an aggregate cost of nearly $42 billion since the company made its first splash into the crypto world back in August 2020. While the broader S&P 500 has gained 78% over that time, Strategy’s stock has surged over 3,000%. That kind of upside isn't luck—it's conviction, and no one wears that badge quite like Saylor.

The man who once ran a modest software company has now cemented his status as crypto royalty. And he’s not just buying bitcoin. He’s building a thesis, executing a strategy, and—perhaps most importantly—building a cult of confidence around bitcoin as a treasury reserve asset. It’s a move that’s as risky as it is revolutionary.

On the surface, it might seem like just another investment. But for Saylor, this isn’t a hedge—it’s a declaration. “Our plan is buy and hold BTC indefinitely,” he told investors during the May 1 earnings call. And it’s not just about hoarding coins. It’s about changing the very way companies think about capital allocation. Treasury departments, Saylor argues, are sleeping on bitcoin’s long-term potential. He’s wide awake, and leading a charge.

Bitcoin

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