Rivian Bets on Small, Smart EVs with New Startup, Also

Rivian Takes the Leap into Micromobility with Also: A New Era for Small Electric Vehicles

Editorial Team (ET)May 8, 2025

Rivian Automotive Inc. has taken a bold step into the world of micromobility by spinning out a new startup aimed at developing small electric vehicles designed for short trips. The new venture, called Also, is set to tackle a growing segment of the electric vehicle market that is currently underserved: compact, city-friendly electric vehicles.

Also, which has secured $105 million in initial funding from Rivian and venture capital firm Eclipse, will focus on delivering electric vehicles that go beyond traditional cars. These products will offer an alternative to consumers looking for smaller, more efficient EVs. Rivian, which has made a name for itself with rugged electric trucks and SUVs, will maintain a minority stake in Also as part of this new venture.

The Vision Behind Also

The decision to create Also stems from a recognition of a significant gap in the market for small, plug-in electric vehicles. Chris Yu, an executive at Rivian, will take the helm at Also as its president. He highlighted that current EV offerings are largely tailored to traditional car buyers, leaving a void for more compact, personalized electric options. “There is a lack of personalized experience you get, like with a Rivian, for small EVs,” said Yu.

Also aims to fill this gap with a range of small electric vehicles, including e-bikes, neighborhood electric vehicles, and micro-cars. The company’s technology platform will provide the foundation for a variety of products that cater to both consumer and commercial needs.

Strategic Backing and Leadership

With $105 million in funding, Also is poised for rapid growth. Rivian’s financial commitment to the new company ensures a solid foundation, while venture capital from Eclipse brings additional resources to support its long-term vision. The involvement of Rivian in the spin-off is more than just financial. Rivian’s expertise in the EV sector, particularly in developing reliable technology, will play a key role in Also’s product development and supply chain management.

Yu, who has been deeply involved in Rivian’s strategic efforts, sees this spin-off as an opportunity to focus exclusively on the micromobility market. His leadership at Also will be crucial in shaping the company’s direction. Adding further weight to the venture, Rivian’s CEO, RJ Scaringe, will sit on Also’s board, offering strategic oversight and guidance.

Also’s Approach to Micromobility

Also is not just another startup launching generic small electric vehicles. The company aims to offer a more personalized experience, delivering products that suit a variety of consumer preferences. The micromobility market, which includes electric bikes, scooters, and small EVs, has seen tremendous growth in recent years, as urban residents increasingly seek alternatives to traditional cars.

However, the market for small EVs is still in its infancy, and there are several challenges to overcome. One of the most significant is price. While small electric vehicles are generally more affordable than full-sized cars, there is still a need for solutions that are accessible to a broader range of consumers. Also plans to meet this challenge by offering products that hit the right price points, without compromising on performance or quality.

Moreover, the company is focused on delivering a brand experience that mirrors the values Rivian has built: innovation, quality, and personalization. Yu believes that as the micromobility market grows, consumers will demand more compelling, customized EV solutions that provide both convenience and style.

Product Plans and Future Expansion

While Also has yet to specify exactly which products will be the first to market, Yu has hinted that the company’s flagship consumer product will be unveiled later this year. Deliveries are set to begin in the U.S. in 2026, with plans to expand into Europe later that year. The global reach of Also’s products reflects the broader appeal of micromobility vehicles, which are becoming increasingly popular in both developed and emerging markets.

In the long run, the company plans to introduce products tailored not only for personal use but also for commercial applications. The potential for micromobility solutions in Asia and South America is significant, and Also aims to expand its product offerings to cater to these markets as well.

The Growing Need for Micromobility Solutions

There are communities across the United States where micromobility options, such as golf carts, have become commonplace. These areas represent a growing demand for small electric vehicles that provide an eco-friendly alternative to traditional cars. But to succeed, micromobility options must meet the needs of both consumers and businesses, offering affordable solutions that can be integrated into everyday life.

In order for micromobility vehicles to become a more widespread solution, Yu believes that the industry must provide more compelling alternatives to traditional cars. Price will be a critical factor, but so will the ability to offer personalized products that meet the unique needs of different communities. From densely populated urban centers to suburban neighborhoods, the micromobility revolution is gaining traction as more people recognize the advantages of using small electric vehicles for short-distance travel.

A Sustainable Future for Micromobility

As Rivian’s new venture begins to take shape, the future of micromobility appears bright. The small EV market is expected to grow significantly in the coming years, driven by the global shift towards sustainability and reduced carbon emissions. With its blend of expertise, funding, and strategic leadership, Also is well-positioned to become a key player in the rapidly evolving micromobility sector.

In a world increasingly focused on sustainability, small electric vehicles like those being developed by Also could play an important role in reducing urban congestion and promoting eco-friendly transportation. As the company continues to develop its products and expand into new markets, it will be interesting to see how this new venture shapes the future of mobility.

Conclusion

Rivian’s decision to spin out Also marks a significant move into the growing micromobility market. With its focus on small, personalized electric vehicles, Also is poised to meet the evolving needs of urban and suburban consumers alike. Backed by strong financial support and leadership from Rivian, Also is well-positioned to take advantage of the expanding demand for eco-friendly transportation solutions.

As the company prepares to launch its first products in 2026, it will be fascinating to watch how Also navigates the challenges of price, consumer preferences, and global expansion. The future of micromobility is promising, and Rivian’s new venture is setting the stage for a new wave of small electric vehicles that could change the way we think about transportation.

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