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Gold Rush 2.0: How Costco’s Bullion Boom is Reshaping Retail Investment

Costco isn’t your average place to load up on household essentials anymore—it’s become a surprising heavyweight in the world of precious metals. In a bold move signaling just how hot the bullion market has become, the wholesale giant has announced a strict limit on gold bar purchases: two per member, per 24 hours. The announcement came on May 16, 2025, after a meteoric rise in demand sent sales surging and supplies scrambling to keep pace.
If you're trying to buy three or more one-ounce gold bars on Costco’s website today, you’ll be greeted with a message that reads, “Limit of 1 transaction per membership, with a maximum of 2 units per 24 hours.” This new policy is a direct response to the explosive growth in online bullion sales—a trend that has turned Costco into an unlikely juggernaut in the precious metals world.
When Costco dipped its toes into the bullion market back in 2023, few anticipated the tidal wave that would follow. Originally, members were allowed to purchase up to two bars per day. That cap later increased to five per day in early 2024, but the unprecedented demand has pushed the company to reimpose tighter restrictions. Why? Because gold isn’t just gleaming—it’s booming. Since February 2023, spot gold prices have nearly doubled, soaring from around $1,810 per ounce to flirting with a staggering $3,500 in April 2025. For average investors, Costco has become a convenient gateway into physical gold, often selling out within minutes of restocking.
