Jeff Bezos Unloads $666M in Amazon Shares as Part of Strategic Plan
Bezos’ $666M Amazon Stock Sale: A Calculated Cash-Out Amid Wedding Buzz

In a move that’s raised eyebrows and calculators alike, Jeff Bezos, Amazon’s founder and chairman, offloaded nearly three million shares of the e-commerce giant’s stock for a cool $665.9 million over two days in early July 2025. The sale, executed on July 7 at an average price of $223.86 per share, is part of a broader plan to sell up to 25 million shares by May 2026. With a net worth hovering around $233.9 billion, Bezos is clearly playing chess, not checkers, with his wealth. But is this just savvy financial planning, or does his lavish $50 million wedding to Lauren Sanchez in Venice have anything to do with it? Let’s unpack the details with a wink and a nod to the numbers.
The transaction, detailed in a regulatory filing, follows another hefty sale in late June 2025, where Bezos pocketed $736.7 million for 3.3 million shares. Together, these moves signal a deliberate strategy to liquidate a chunk of his Amazon holdings, which still exceed 900 million shares—valued at nearly $200 billion. That’s enough to keep him as Amazon’s largest shareholder, even as he steps back from the CEO role he relinquished in 2021. The man who built a retail empire from a garage isn’t exactly hurting for cash, but these sales are part of a prearranged 10b5-1 trading plan announced in March 2025, designed to systematically reduce his stake without rattling the market.
