Is the Trump Family’s Crypto Empire Just Getting Started?

Eric and Donald Trump Jr. expand their influence in the digital asset space with a new Bitcoin mining company, marking a dramatic shift in the family's crypto stance.

Editorial Team (ET)May 9, 2025

The Trump family is making another bold move into the cryptocurrency industry. Eric Trump and Donald Trump Jr. have announced their investment in a new Bitcoin mining company called American Bitcoin, a venture created through the merger of two firms, including industry player Hut 8. This latest endeavor marks the third significant crypto-related business launched by the family in the past year, reinforcing their commitment to digital assets.

The decision to enter the Bitcoin mining space signals a dramatic shift from former President Donald Trump’s past skepticism toward cryptocurrency. Once dismissing Bitcoin as a “scam,” he now embraces it as a critical component of America’s financial future. The move is particularly notable given his administration’s recent policy shifts favoring the digital asset industry, including the creation of a government stockpile of Bitcoin and other cryptocurrencies.

American Bitcoin: The Newest Power Player in Mining

Under the terms of the deal, Hut 8 will retain an 80% controlling stake in American Bitcoin, with the remaining 20% going to American Data Centers Inc., a company backed by investors that include Eric Trump and Donald Trump Jr. Eric Trump is listed as a co-founder and will serve as the company’s chief strategy officer, a role that positions him at the forefront of the venture’s future growth.

Bitcoin mining, the energy-intensive process that validates transactions and secures the blockchain, has been both highly profitable and controversial. With major operations requiring vast amounts of computational power, mining firms like Hut 8 have become dominant players in the space. Their large-scale data centers, however, have faced scrutiny from environmental groups due to concerns over energy consumption. Despite this, the Trump-backed venture sees an opportunity in harnessing Bitcoin’s decentralized power structure while securing its own stockpile of digital assets.

A Growing Crypto Empire

American Bitcoin is just the latest in a series of ventures launched by the Trump family into the digital asset space. Earlier this year, they unveiled World Liberty Financial, a crypto company offering stablecoins and other digital currencies. Just before the inauguration, Donald Trump and his wife, Melania, each introduced their own memecoins, further solidifying their presence in the industry.

This aggressive expansion has drawn concerns from ethics experts, as the family’s business interests in the crypto sector directly align with policy changes implemented by Trump’s administration. His regulatory shift, which has favored relaxed enforcement of the industry, raises questions about conflicts of interest at the highest levels of government.

Despite these concerns, the Trump family remains undeterred. Their latest Bitcoin mining operation aims to capitalize on the growing institutional interest in crypto, positioning them as key players in the evolving financial landscape. The venture’s official X account has teased a major livestream event, where Eric Trump will outline his “vision and strategy” for American Bitcoin.

Conclusion

The Trump family’s deepening involvement in cryptocurrency signals a major transformation in their business empire. What began as skepticism toward Bitcoin has evolved into an aggressive push to dominate the industry. With Eric Trump at the helm of American Bitcoin and Donald Trump Jr. promoting its expansion, this new venture is set to become a major force in the crypto mining space.

As the industry continues to grow and regulatory landscapes shift, the success of this venture could have significant implications for both the crypto market and the political arena. One thing is clear—the Trump family is betting big on Bitcoin, and they’re in it for the long haul.

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