GameStop’s Stock Gets a “Hard Reset” After Bitcoin Blunder

GameStop’s Bitcoin gamble raises investor concerns as stock takes a nosedive.

Editorial Team (ET)May 7, 2025

GameStop’s stock tumbled more than 15% on Thursday as the company’s bold move to finance its Bitcoin acquisition left investors questioning its long-term strategy. The struggling video game retailer, best known for its volatile meme stock history, announced a $1.3 billion convertible bond offering to fund its pivot into cryptocurrency. While the move initially sparked excitement among retail traders, the euphoria was short-lived as concerns over the company's core business took center stage.

Investors Question Timing and Strategy

GameStop’s decision to buy Bitcoin as a treasury reserve asset comes at a precarious time. Cryptocurrency markets have seen sharp fluctuations, and Bitcoin’s value—despite gaining nearly 27% since November’s U.S. presidential election—remains far from its record highs. Analysts are left wondering why GameStop waited until now to make this move. Had the company acted six or nine months earlier, it might have capitalized on a more favorable market.

Bret Kenwell, a U.S. investment analyst at eToro, highlighted the skepticism surrounding GameStop’s business model. “Investors are not necessarily optimistic on the underlying business,” Kenwell noted. “If Bitcoin is going to be the pivot, where does that leave everything else?”

A Business in Decline

The announcement of additional store closures has only added to investor uncertainty. GameStop has been struggling for years to reinvent itself in an era where digital downloads dominate gaming. Despite previous attempts at transformation—including a brief foray into NFTs and blockchain gaming—the company has yet to find a sustainable growth strategy.

With its core retail business still on shaky ground, some analysts see the Bitcoin pivot as a desperate attempt to stay relevant rather than a calculated move. While MicroStrategy has successfully positioned itself as a Bitcoin proxy through similar financial maneuvers, GameStop lacks the same corporate credibility and investor confidence to execute a comparable strategy.

Crypto Market Uncertainty Adds to the Pressure

Beyond GameStop’s own challenges, the overall crypto market remains unpredictable. Bitcoin’s long-term outlook is tied to macroeconomic conditions, regulatory developments, and institutional adoption. Agne Linge, head of growth at decentralized bank WeFi, pointed out that GameStop’s move has "failed to meaningfully boost market confidence," casting doubt on whether this shift will have any lasting impact on the company’s stock performance.

A Volatile Future Ahead

GameStop shares have already lost more than 23% this year, and with this latest plunge, investors remain wary of the company’s future. The stock, which skyrocketed to fame during the 2021 retail trading frenzy, continues to see wild swings, but sustained growth remains elusive.

The company's latest gamble on Bitcoin could either set the stage for a new chapter or become yet another failed experiment in its search for a viable business model. Either way, the market is watching closely, and GameStop’s ability to navigate this high-risk move will determine its fate in the months ahead.

Game Stop

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