Chad Finchum Teams Up with Aires Tech to Shield Against EMF Radiation in NASCAR

A groundbreaking partnership introduces Aires Tech’s EMF protection technology into the NASCAR Cup Series, marking a new era in motorsport safety.

Editorial Team (ET)May 8, 2025

In a groundbreaking partnership, MBM Motorsports has teamed up with American Aires, Inc. (CSE: WIFI) (OTCQB: AAIRF), a leading EMF protection company, to launch a first-of-its-kind sponsorship in the NASCAR Cup Series. The collaboration will see NASCAR driver Chad Finchum and his MBM Motorsports crew shielded from electromagnetic field (EMF) radiation during the highly anticipated Straight Talk Wireless 400 at Homestead-Miami Speedway on October 27, 2024. This revolutionary move makes Finchum the first-ever NASCAR driver to compete with technology specifically designed to protect against EMF radiation emitted by in-race communication systems. Let's explore the full story behind this innovative partnership and its potential impact on the racing industry.

The Historic Partnership

MBM Motorsports, a well-established name in NASCAR racing, has consistently pushed the boundaries of motorsport innovation. With Carl Long at the helm, the team has continuously sought cutting-edge solutions to improve performance and safety. The partnership with Aires Tech is yet another testament to MBM Motorsports’ forward-thinking approach. By integrating Aires’ EMF protection technology into their racing operations, the team is taking an unprecedented step to prioritize driver health and performance.

American Aires, Inc. is a Canadian-based nanotechnology company that specializes in creating products designed to protect users from the harmful effects of electromagnetic field radiation. Aires Tech’s flagship product, Lifetune, will be used by Finchum and his team to shield them from EMF emissions during the race. Wireless communication is a critical component of NASCAR, with drivers and crews relying on radios and headsets to communicate crucial race strategies. However, these systems also expose users to significant amounts of EMF radiation, making Aires’ involvement a significant advancement for safety in the sport.

Chad Finchum’s Return to the NASCAR Cup Series

Chad Finchum, a seasoned NASCAR driver with over 115 starts in the NASCAR Xfinity Series, is no stranger to the competitive world of stock car racing. After a brief hiatus from the NASCAR Cup Series, Finchum is making his return at Homestead-Miami Speedway, a track where he has achieved back-to-back Top 25 finishes. His return is highly anticipated by fans and racing enthusiasts alike. This partnership with Aires Tech provides Finchum with an additional edge in terms of safety and focus as he competes in one of NASCAR's most demanding tracks.

In a sport where split-second decisions and mental clarity can make all the difference, Finchum recognizes the importance of minimizing distractions and staying focused on the task at hand. Aires Tech’s Lifetune products are designed to help Finchum maintain mental sharpness and clarity, even in the high-pressure environment of a NASCAR race. With cockpit temperatures exceeding 130°F, managing physical and mental strain is critical, and Aires Tech’s EMF protection provides a unique advantage.

Aires Tech: Innovating Motorsport Safety

Aires Tech’s Lifetune products are built around a proprietary silicon-based resonator that diffracts and neutralizes the harmful effects of EMF radiation emitted by consumer electronic devices such as cellphones, computers, and Wi-Fi routers. These products have been developed to mitigate the health risks associated with prolonged exposure to electromagnetic radiation, particularly in environments where wireless technology is prevalent. For Finchum and his crew, who rely on multiple communication devices throughout the race, this protection is invaluable.

In today’s increasingly wireless world, EMF radiation is becoming a growing concern across various industries. In motorsport, where communication technologies are essential, drivers and crew members are exposed to high levels of radiation. Aires Tech’s partnership with MBM Motorsports highlights the importance of addressing these health concerns while maintaining performance at the highest levels of competition. This move sets a new standard for safety in NASCAR and could inspire other teams to adopt similar measures.

Fan Engagement and Exciting Contest

Aires Tech’s involvement goes beyond simply protecting the team. Their branding will be prominently displayed on Finchum’s #66 Ford Mustang, specifically on the rear quarter panel, ensuring visibility throughout the race. Fans attending the event will also have the chance to engage with the brand in a unique way.

As part of their sponsorship activation, Aires Tech is offering NASCAR fans the opportunity to win an exclusive VIP experience. The contest includes a meet-and-greet with Chad Finchum, a tour of his hauler, and a seat atop the pit box to listen in on team communications during the race. The lucky winner will also receive a package of Aires Tech products valued at $1,000. This contest adds another layer of excitement to the event and introduces fans to the benefits of EMF protection technology.

Statements from Key Players

Josh Bruni, CEO of Aires Tech “We jumped at the chance to create the first-ever 100% electromagnetic field radiation-neutral race team,” said Josh Bruni, CEO of Aires Tech. “Our technology proudly protects Chad and his crew in a high-octane environment that demands split-second reaction times and peak performance. Moments like this help raise awareness about the potential risks of EMF radiation from wireless technology and highlight how our products can mitigate these risks.”

Carl Long, Owner of MBM Motorsports “Competing at the highest levels of motorsports requires us to be open to all types of innovation,” said Carl Long, owner of MBM Motorsports. “We admire Aires Tech for using their cutting-edge technology to benefit our team. This partnership is an exciting step forward for both our team and the sport.”

Chad Finchum’s Excitement “I’m thrilled to have Aires Tech on board as a sponsor,” Finchum said. “Their technology has already proven invaluable during simulator training, and I’m confident it will help me perform at my best when we hit the track in Miami. Homestead is a challenging circuit, and I’m ready to give it my all with the support of Aires Tech.”

Looking Ahead: The Future of EMF Protection in Motorsports

The collaboration between Aires Tech and MBM Motorsports could be the beginning of a larger trend in motorsport safety. As awareness of EMF radiation risks grows, other teams and drivers may look to integrate similar technologies into their operations. Aires Tech’s success in the NASCAR Cup Series could serve as a blueprint for future partnerships in other racing categories, such as Formula 1 and IndyCar.

This partnership represents more than just a sponsorship—it’s a step toward safer racing environments. With the ever-increasing reliance on wireless communication, protecting drivers from EMF radiation could become a standard in the sport, much like other safety innovations such as HANS devices and SAFER barriers.

Conclusion

The partnership between MBM Motorsports and Aires Tech is a monumental step forward in both NASCAR and motorsport safety. By integrating EMF protection technology into the race environment, the team is not only enhancing performance but also setting a new precedent for driver and crew safety. As the Straight Talk Wireless 400 approaches, all eyes will be on Chad Finchum as he races with the protection of Aires Tech, marking the beginning of a new era in NASCAR.

American Aires

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