American Aires Q2 2024 Update: Strategic Partnerships Drive Global Expansion

American Aires (CSE: WIFI) expands global reach through strategic partnerships with UFC and WWE, while driving innovation in EMF protection technology.

Editorial Team (ET)May 14, 2025

American Aires, listed on the Canadian Securities Exchange under the ticker WIFI, is a tech company focused on developing solutions that mitigate the harmful effects of electromagnetic radiation (EMF). The company’s innovative products aim to protect users from the EMF emitted by everyday devices such as cell phones, Wi-Fi routers, and other electronics. With a mission to create safer, healthier environments, American Aires is positioning itself as a leader in the health and wellness sector, targeting concerns that are increasingly in the public eye.

Strategic Partnerships in 2024

In 2024, American Aires made waves by securing multi-year partnerships with major global sports entities, most notably the UFC. This collaboration isn’t just about branding; it’s a strategic move designed to associate Aires’ technology with high-performance athletes who push the human body to its limits.

UFC athletes are known for their grueling training regimens and extreme physical demands. By working with these top-tier athletes, Aires is showcasing how its EMF-blocking products can improve performance and recovery. "When we got to know the UFC, we realized their story was a lot like ours – overcoming obstacles and beating the odds," Josh Bruni shared during our interview.

In addition to the UFC, American Aires has also forged a partnership with WWE, another global sports powerhouse. This collaboration gives Aires access to a whole new audience, leveraging the massive fanbase of WWE to increase brand visibility. "WWE’s reach is vast, and their audience is diverse, which allows us to communicate our message to more consumers who may benefit from our products," Bruni said.

These partnerships are not just about logo placements—they are about integrating Aires’ products into the daily routines of athletes, and then showing the world how these technologies improve their well-being. The authenticity of these partnerships, where many athletes have approached Aires themselves, provides a solid foundation for expanding the brand’s reach.

Measuring Success: Key Metrics

For any brand, measuring the success of such partnerships is critical. Josh Bruni explains that Aires measures ROI through various key performance indicators (KPIs) such as conversion rates, audience engagement, and brand recognition. The company monitors how their involvement in the UFC and WWE affects everything from online traffic to actual product sales.

"We track everything meticulously," Bruni emphasized. "For example, we analyze the difference in conversion rates when we feature UFC in our paid media versus campaigns without the partnership." This level of control allows the team to not only monitor success but also adjust their strategies in real time to maximize outcomes.

Aires launched its UFC collaboration in mid-2024, and the results were almost immediate. Bruni highlighted that within weeks of their content going live, they saw a significant increase in consumer engagement and product inquiries. “When Q3 rolls around, you’ll be able to pinpoint exactly when we launched the UFC content based on our sales performance.”

Expanding Global Reach

One of the primary benefits of partnering with entities like the UFC and WWE is their global reach. Both organizations have significant international followings, and this allows American Aires to tap into new markets that might not have been accessible otherwise.

"UFC gives us access to a global platform, and that’s exactly what we need," Bruni pointed out. With markets in Europe, Asia, and beyond, Aires is positioning itself to be a worldwide brand. By working with internationally known athletes, the company plans to penetrate markets where EMF awareness is on the rise.

Technology Behind the Brand

At the core of American Aires’ product line is its patented technology designed to mitigate the harmful effects of electromagnetic radiation. The company’s innovative solutions are based on research that shows EMF can have a negative impact on the human body, especially over long periods of exposure.

One of the most intriguing aspects of Aires' technology is its application in high-performance sports. UFC athletes and other sports figures are testing the products during training, and the feedback has been overwhelmingly positive. "These athletes are the ultimate test subjects," Bruni said. "Their bodies are pushed to extremes, and our products help them recover and perform better."

Aires products, such as the Lifetune devices, are not only for athletes. Everyday consumers who are exposed to EMF from their phones, computers, and other devices can also benefit from the protection that these products offer. Bruni stressed that the company’s goal is to help everyone, from professional athletes to regular individuals, lead healthier lives.

The Growth Strategy for Aires

Since Josh Bruni took over leadership in 2021, American Aires has experienced phenomenal growth, with yearly sales increases of 80-100%. This success is no accident. Bruni and his team have implemented a measured growth strategy that emphasizes controlled expansion and systematic scaling.

Looking ahead, Aires plans to continue this aggressive growth trajectory by expanding into new markets and forming more strategic partnerships. "We’ve only just scratched the surface," Bruni commented. "There’s so much more potential out there."

With a presence in countries like Australia, the UK, and Taiwan, Aires is rapidly expanding its global footprint. The company is exploring new partnerships in various sectors, from consumer technology to health and wellness, to further enhance its market position.

Differentiating Aires from Competitors

While there are other companies in the EMF protection space, American Aires stands out due to its deep commitment to science and research. The company invests heavily in studies to back up its claims, ensuring that their products deliver real-world results.

The wellness market is crowded, but Aires is carving out a unique space by focusing on EMF safety, a niche that is gaining more attention globally. "Our science-backed approach sets us apart from competitors," Bruni said.

Aires’ products are more than just gadgets; they are backed by years of research and development, making them a trusted choice for consumers concerned about EMF exposure.

Challenges and Market Education

One of the biggest challenges for American Aires is educating the public about the risks of EMF exposure. While awareness is growing, there’s still a long way to go before EMF safety becomes a mainstream concern.

Instead of spending large sums on broad educational campaigns, Aires focuses on targeted marketing to consumers who are already concerned about EMF. This approach has proven to be more effective in converting leads into customers.

"There’s always going to be skepticism when you introduce something new, especially in wellness," Bruni noted. However, through their partnerships with trusted figures in the sports world and scientific research, Aires is slowly but surely winning over doubters.

OEM Partnerships and Future Plans

In the future, Aires could expand into the OEM (Original Equipment Manufacturer) market, embedding their technology directly into consumer products like smartphones and wearable devices. Bruni hinted that discussions with potential partners are ongoing but emphasized the importance of timing. While American Aires is focused on organic growth for now, the company is open to acquisitions or partnerships with larger firms that share their vision for EMF safety and consumer protection.

Financial Performance in Q2 2024

American Aires continues to impress investors with its sustained growth. For Q2 2024, the company is on track to meet or exceed its financial goals, with a projected 80-100% increase in sales. The key to Aires’ financial success lies in its ability to adapt to market conditions. Whether it’s shifting marketing strategies or exploring new markets, the company remains agile in its approach to growth.

Stock Volatility and Long-Term Investor Confidence

Despite some fluctuations in stock price, Bruni remains confident that American Aires’ long-term prospects are solid. "We don’t focus on short-term volatility. Our job is to execute on our vision," he stated. For investors, the key takeaway is to focus on the long-term potential of American Aires. The company’s continued growth and strong financials indicate that the future looks bright.

Long-Term Vision for American Aires

While the company has no immediate plans for a buyout, Bruni didn’t rule out the possibility. "We’re open to all options, but right now, our focus is on building the brand and expanding our reach," he said. Looking ahead, American Aires is exploring new applications for its technology beyond consumer tech, including opportunities in agriculture and healthcare.

Key Insights from the Interview with Josh Bruni

Josh Bruni’s leadership has been instrumental in transforming American Aires into a fast-growing tech company. His methodical, data-driven approach to growth has positioned Aires for long-term success.

Conclusion

American Aires is rapidly emerging as a leader in EMF protection, thanks to its innovative technology, strategic partnerships, and strong financial performance. With a growing global presence and a focus on high-performance sports, the company is well-positioned to continue its upward trajectory in 2024 and beyond.

American Aires

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